Graphic design as communication and art

the role and function of graphic design is, and always has been, communication

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture?Why am I asking all these?Nairobi for instance,River road to be exact,is a street where, when you own a printing machine,you advertise Graphic Design to be one of your services.That is  a fail.First,the role and function of graphic design is, and always has been, communication.If you know this,I strongly believe  when choosing who is going to  communicate about your product,you will take all the necessary known measures to come up with a serious designer who will meet your expectations...This is  Graphic design as a tool to move the  stock out of those shelves.This is for advertising..They are driven by great team work,experience,good knowledge of target group and of course the creativity.

Again,I strongly believe you cannot be taught talent,it is nurtured in that case.Art is talent.Graphic design is an art!...The creations that appear in artworks are not generated by working too  hard or due to a pay,they are entirely as a result of passion and creativity.This is what am talking about,Graphic design as an art.This is the most useful aspect of a graphic design to the designer.He speaks his mind graphically,and a way that attracts  the targeted audience.These are the brains behind the billboards you spot everywhere,the T.V commercials,packaging,branding and generally all the print ads.

Therefore,Graphic Design is an art that helps marketers in advertisements just like those musicians who compose lyrics to promote products!

Watch this space as I  share what I think about the purpose it serves in our society and culture!